For all Dotter deployments, we provide a comprehensive suite of analytics to measure key consumer engagement and digital commerce metrics.
These broadly break down into three categories:
Measuring usage and interaction with the Dotter applications to identify how best to optimise deployments and increase interaction rates
Assessing in detail the nature of consumer interaction with the Dotter applications to understand how consumers are using the Where to Buy information in their online consumer journey
Measuring overall purchase influence, sales leads and purchases generated.
The available analytics inform campaign insights, retailer monitoring and product performance and are a rich source of information on consumer behaviour
Would you like to see Commerce Builder in action? Request a demo here and we’ll happily take you through it.